Thirty-something, mildy attractive British Asian woman stylishly dressed in a lemon-printed long sleeve playsuit standing in front of a Mexican sunset backdrop.

Hi! I’m Chaaya

 
 

THINGS ABOUT ME YOU DIDN’T ASK TO KNOW

British Indian by nationality, conflicted by nature. I think way too much about things. Probably explains why I was drawn to adland.

Right now I’m a Senior Strategist at RAPP London, creating campaign, comms and content strategies for brands.

I’m still learning about who I am (the basics: smart, stunning, wonderfully witty … also: annoying, stubborn, short).

And with that, I’m learning about what’s important to me:

Diversity, and being able to understand and embrace my own identity is a conversation that keeps pulling me in.

Being a part of - or simply celebrating - brands, ads, art, and media that challenge and change the way we think or act inspires me.

And more recently - ignited by many awkward and enlightening personal experiences since my teens - exploring how the beauty and wellness industry markets to women. And what more they can do to create and champion customer experiences that are inclusive of brown women.

These are the things that I’ll be sharing and talking about on this blog. So have a scroll and hopefully I can inspire you in some way.

If you want to hear ramblings and rants about life in ad land or spontaneous outbursts about nothing in particular, follow me on Twitter.

For a daily dose of my rizz and all the above in pictures follow me @chy.inspired on Instagram.

 
 

BRANDS I’VE WORKED WITH:

 
 

HIGHLIGHTS:

TableMakers 1.0, Rapp, 2023
A platform for talent of colour to be matched with, sponsored and mentored by leadership

“Agency Star Player”, Campaign UK, 2022
Nominated by Rapp for my “positive energy and drive to change the world”

Diversity Strategy Lead, Rapp, 2021-2022
Leading and inspiring our strategy team to craft more inclusive marketing strategies

Race & Culture ERG Co-Founder, 2020-23
Creating a safe space and forum to advocate for multi-ethnic talent at our agency

NextCo 1.0, Rapp, 2020
For the “next generation of talent”: our role was to create meaningful business change

Badass.Gal #331, 2019
An amazing initiative celebrating women in the industry and I was lucky enough to be featured

Agency Quotes V.2, 2017
All of my rambling on Twitter paid off; a tweet of mine was published in this book!

 
 

A SNEAK PEAK OF MY SOCIALS:

South Asian beauty and wellness rituals are going viral. But Indian food is still the villain? 🧐 A snippet of something I’ve written. Read the full extent of my witty words using the link in my bio 📖 #wellness #ayurveda
“A moment of peace in a city of chaos” - that’s how South Asian owned biz @toorakcandleco describe their deliciously scented candle, DELHI 🥀 And it couldn’t be more perfect right now. I’ve loved every minute of how exc
A few candids from a PR event hosted a few weeks ago. Can you count how many times I had food or drink in my hands? 🥂🧐 #networkingevent #prevent #londonlife #agencylife
An exquisite exploration of the modern sari I’ve always acknowledged saris as an elegant and traditional outfit within South Asian culture, but as someone who grew up in Britain, and predominately leaned towards Western and Indo-Western wear,